Sustainable development is about people. It is about creating jobs and improving lives while respecting the environment. Eradicating poverty, preventing conflicts, empowering women and girls, and building responsible governing institutions are critical components.
Sustainable development is about redefining human progress and welfare across the board. It requires a change in the way we measure progress both in the private and public sector. The experience of economies from Costa Rica to Croatia shows that it is possible to combine long life expectancy with low carbon emissions and economic growth.
With a presence in 177 countries and territories, UNDP assists governments, private sector and civil society to build inclusive, prosperous, and greener societies. We advise our partners to consider every policy and investment from an economic, social and environmental perspective. This holistic, integrated approach to decision making is the path towards empowered lives, resilient nations and a sustainable future.
Secretary-General Ban Ki-moon: The Future I Want
The 2012 UN Conference on Sustainable Development, or “Rio+20” is a forum on how to make sustainable development a reality for seven billion people today, and to define the future we want for nine billion by 2050.
It has become common practice that government and private sector decision making mainly takes into account the economic gains of any policy or investment, which often leads to the neglect of the poor and overexploitation of the environment.
“For me, achieving sustainable development is not about trading economic, social, and environmental objectives off against each other,” said Helen Clark, UNDP Administrator. “It is about seeing them as interconnected objectives which are best pursued together.”
UNDP Goodwill Ambassador Antonio Banderas - Rio+20
It has been a challenge for many political leaders, activists, researchers and spokespeople to explain what sustainable development stands for. The new spot attempts to portray the topic in a way that everybody can understand.
In order to explain what sustainable development is to mainstream audiences, the United Nations Development Programme (UNDP) launched a video spot “The Future We Want” which uses voices of Spanish actor Antonio Banderas, French actor Lambert Wilson, Brazilian football star Marta Vieira da Silva and Italian actress Laura Morante.
THE FUTURE WE WANT
The public service announcement will be part of the “Future We Want” campaign of the United Nations ahead of the Conference on Sustainable Development, or ‘Rio+20,’ to be held in Brazil on 20-22 June 2012.
The video aims at explaining the foundation of sustainable development planning, i.e., each policy and investment decision must take into equal consideration its economic, social and environmental impacts.
The video, using the hand painting and stop motion technique, was created by Italian video artist Virgilio Villoresi, under the artistic direction of Luca Cipelletti from AR.CH.IT.